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Navigating Eco Certifications to Verify Your Choices

How to Identify Brands that Align With Your Values


Eco certifications are essential tools for conscious consumers, providing a reliable way to ensure that a brand's sustainability and ethical claims are credible. Understanding these sustainability certifications empowers you to make informed decisions about the products you buy and the companies you support.


Look for eco certifications on product packaging, websites, and marketing materials. By choosing certified products, you support ethical practices, environmental sustainability, and a fairer global economy.


The below eco-certifications will help you identify brands committed to sustainability and ethical standards, making it easier to shop in line with your values.

B Corp Certification

Global Organic Textile Standard (GOTS)

B Corp Certification

  • What It Is: The B Corp Certification is awarded to companies that meet rigorous standards of social and environmental performance, accountability, and transparency. It’s a comprehensive certification that looks at a company's entire operation, from supply chain practices to employee benefits and community engagement.


  • Why It Matters: B Corps are committed to balancing profit with purpose. By purchasing from a B Corp, you’re supporting a business that is actively working to make a positive impact on society and the environment. B Corps are required to meet high standards and undergo recertification every three years, ensuring ongoing commitment to their values.

Fair Trade Certified

Global Organic Textile Standard (GOTS)

B Corp Certification

  • What It Is: Fair Trade Certification ensures that producers, particularly in developing countries, are paid fair wages, work in safe conditions, and follow ethical practices. It covers a range of products, including coffee, chocolate, textiles, and crafts.


  • Why It Matters: Fair Trade supports better working conditions, sustainable livelihoods, and community development. When you buy Fair Trade Certified products, you’re ensuring that your purchase helps fight poverty, gender inequality, and exploitation, and supports workers’ rights worldwide.

Global Organic Textile Standard (GOTS)

Global Organic Textile Standard (GOTS)

Global Organic Textile Standard (GOTS)

  • What It Is: GOTS is the leading standard for organic fibers, covering the entire textile supply chain from harvesting to environmentally and socially responsible manufacturing and labeling.


  • Why It Matters: GOTS certification guarantees that products contain at least 70% organic fibers  to be labeled "made with organic" or 95% organic fibers for certified "organic" label. They meet high environmental and social criteria throughout the supply chain. This includes using non-toxic dyes, ensuring fair labor practices, and minimizing waste and water usage. Choosing GOTS-certified products supports a cleaner, safer textile industry.

Cradle to Cradle Certified™

Cradle to Cradle Certified™

Global Organic Textile Standard (GOTS)

  • What It Is: Cradle to Cradle Certification assesses products for their safety to human health and the environment, design for future use cycles, and sustainable manufacturing practices.


  • Why It Matters: This certification looks at a product’s entire life cycle, ensuring that every component is safe and sustainable, and that products are designed with circularity in mind. Cradle to Cradle products are either biodegradable or recyclable, minimizing waste and promoting a circular economy.

USDA Organic Certification

Cradle to Cradle Certified™

Leaping Bunny Certification

  • What It Is: USDA Organic Certification applies to food and agricultural products, ensuring they are grown without synthetic fertilizers, pesticides, genetically modified organisms (GMOs), or irradiation.


  • Why It Matters: Choosing USDA Organic products supports agricultural practices that are better for the environment and healthier for consumers. Organic farming reduces pollution, conserves water, reduces soil erosion, and uses less energy.

Leaping Bunny Certification

Cradle to Cradle Certified™

Leaping Bunny Certification

  • What It Is: The Leaping Bunny Certification is an internationally recognized symbol for cruelty-free cosmetics, personal care, and household products. It guarantees that no animal testing was conducted at any stage of product development.


  • Why It Matters: This certification ensures that the product is free from animal testing, aligning with ethical standards that prioritize animal welfare. Choosing Leaping Bunny-certified products supports cruelty-free practices in the beauty and personal care industry.

Rainforest Alliance Certified™

FSC (Forest Stewardship Council) Certification

FSC (Forest Stewardship Council) Certification

  • What It Is: Rainforest Alliance Certification is awarded to farms, forests, and businesses that meet rigorous environmental, social, and economic standards. The certification focuses on protecting biodiversity, improving livelihoods, and promoting sustainable land use.


  • Why It Matters: This certification ensures that products are sourced from farms and forests that support sustainable practices, protect ecosystems, and enhance the well-being of workers and their communities. Purchasing Rainforest Alliance Certified products contributes to the preservation of natural habitats and supports ethical production.

FSC (Forest Stewardship Council) Certification

FSC (Forest Stewardship Council) Certification

FSC (Forest Stewardship Council) Certification

  • What It Is: FSC Certification applies to wood, paper, and other forest products, ensuring that they are sourced from responsibly managed forests that provide environmental, social, and economic benefits.


  • Why It Matters: This certification promotes sustainable forest management and helps combat deforestation, illegal logging, and habitat destruction. By choosing FSC-certified products, you’re supporting practices that protect forest ecosystems and the rights of indigenous people.

PETA-Approved Vegan Certification

FSC (Forest Stewardship Council) Certification

PETA-Approved Vegan Certification

  • What It Is: PETA-Approved Vegan Certification is awarded to fashion, accessories, and cosmetic brands that use no animal products and conduct no animal testing.


  • Why It Matters: This certification helps consumers easily identify products that align with vegan values, supporting brands that prioritize animal welfare and promote a more humane lifestyle.

Carbon Neutral Certification

Carbon Neutral Certification

PETA-Approved Vegan Certification

  • What It Is: Carbon Neutral Certification is granted to companies that measure, reduce, and offset their carbon footprint to achieve a net-zero carbon impact.


  • Why It Matters: Choosing carbon-neutral brands helps support efforts to combat climate change by reducing greenhouse gas emissions and promoting sustainable business practices.

OEKO-TEX® Standard 100

Carbon Neutral Certification

OEKO-TEX® Standard 100

  • What It Is: OEKO-TEX® Standard 100 is a certification for textiles that are tested for harmful substances. It guarantees that every component of the product—from threads to buttons—has been tested for safety and is free from harmful chemicals.


  • Why It Matters: This certification ensures that the textile products are safe for human health, making it a great choice for clothing, bedding, and accessories, particularly for babies and people with sensitive skin.

Bluesign Certified

Carbon Neutral Certification

OEKO-TEX® Standard 100

  • What It Is: Bluesign Certification ensures that textiles are produced with the lowest possible environmental impact, focusing on resource efficiency, chemical safety, and worker health. It tracks the entire manufacturing process from raw materials to finished products.


  • Why It Matters: Bluesign ensures that every step of textile production is safe for workers, consumers, and the environment. By minimizing harmful substances, conserving resources, and promoting responsible production, Bluesign helps protect ecosystems and reduce pollution, making it crucial for those prioritizing sustainable and ethical fashion choices.

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